

About

David Wilson is a proven franchise development leader with nearly two decades of experience guiding national brands to profitable growth. From awarding over 155 licenses at Orangetheory Fitness to spearheading expansions for The Works Gourmet Burger Bistro, Extreme Brandz, and Potikki’s Restaurant Group, David consistently delivers results through strategic site selection, lease negotiation, and comprehensive franchisee support.
Having lived across Canada, he ultimately chose to settle in Atlantic Canada with his wife. Armed with a BA in Sociology and Business from Mount Saint Vincent University, David also channels his leadership as a dedicated basketball coach. Today, he’s focused on helping companies successfully enter the Atlantic Canadian market—and expand nationwide—through a collaborative, high-impact approach that builds enduring partnerships and drives sustainable success.

The Lighthouse Franchising Solution
"Franchise growth doesn’t happen in a vacuum; it only succeeds when marketing, real estate strategy, and rigorous franchisee selection work together in perfect alignment."
1. Commercial Real Estate
Finding the right location is critical for any franchise. To solve this we have partnered with Atlantic Canada's premiere commercial and brand real estate team at Blueberry Commercial Real Estate.
2. Lead Generation
The next step is finding and attracting the right franchisees - but without needlessly spending your advertising. To do this we connected with one of Atlantic Canada's premiere Marketing Firms: Rogue Management.
3. Franchisee Selection
Finding the RIGHT franchisee for the RIGHT Brand in the RIGHT location at the RIGHT time is the most critical component. This is where decades of proven experience come into play.
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