David Wilson is a proven franchise development leader with nearly two decades of experience guiding national brands to profitable growth. From awarding over 155 licenses at Orangetheory Fitness to spearheading expansions for successful brands including Quiznos, Mucho Burrito, Greco Pizza, and Extreme Pita, David consistently delivers results through strategic site selection, lease negotiation, and comprehensive franchisee support.
Being born and raised in Nova Scotia, he then worked across Canada before ultimately choosing to "return home" with his wife and family. David also channels his leadership as a dedicated basketball coach. Today, he’s focused on helping companies successfully enter the Atlantic Canadian market—and expand nationwide—through a collaborative, high-impact approach that builds enduring partnerships and drives sustainable success.
The Lighthouse Franchising Solution
"Franchise growth doesn’t happen in a vacuum; it only succeeds when marketing, real estate strategy, and rigorous franchisee selection work together in perfect alignment."
The Lighthouse Franchising Solution
"Franchise growth doesn’t happen in a vacuum; it only succeeds when marketing, real estate strategy, and rigorous franchisee selection work together in perfect alignment."
Great franchises thrive on prime locations that demand deep local knowledge. That’s why we’ve partnered with Blueberry Commercial Real Estate, Atlantic Canada’s premier brokerage, trusted by brands like Milestones, Domino’s, and McDonald’s. With unmatched market insights, Blueberry makes sure your franchise finds the perfect spot to succeed.
Commercial Real Estate
Testimonials
To find the right franchisees without overextending your budget, we’ve partnered with Rogue Management—one of Atlantic Canada’s most respected digital consulting firms. Their local ad market expertise with deep franchise experience combined with a full ad-spend transparency promise ensures you attract serious candidates within budget.
Lead Generation
At Lighthouse Franchising, David Wilson merges real estate strategy, lead generation, and franchise sales expertise to spark growth within Atlantic Canada, and across the country. Having delivered success for major brands, he selectively partners with clients to ensure high-impact support and sustainable results.
Franchisee Selection
"David is the most talented person I have had the pleasure of working with in Franchise Sales and Business Development. He sold over 150 licenses during the time we worked together. David and I built many of the systems, processes and protocols that directly impacted Orangetheory Fitness Canada’s growth, performance and results. His skill, passion and experience is unmatched.
He is undoubtedly the #1 individual on the top of my call list to discuss business multi-unit growth."
Hifa Maleki: Vice President Canadian Franchise Operations and Development at Orange Theory Fitness 2015-2022
"David's leadership, market insight, and strategic vision were instrumental in the successful expansion of the Orangetheory Fitness brand across Ontario. His ability to identify prime franchise opportunities and facilitate seamless transactions showcased his exceptional expertise in the franchising sector. David's collaborative approach and professionalism ensured that every decision was aligned with the brand's long-term goals.
David is a true asset to any organization looking to grow strategically and successfully in the market."